Louisville, KY — Pool Builder · Educator · Systems Innovator
Jonathan
Portukalian
Builds pools. Documents everything. Systemizes the rest. Founder of Wetscapes Fiberglass Pools — a multimillion-dollar pool company in Louisville, KY — Jonathan films the real work, teaches other builders how it's done, and turns the systems behind the business into tools any contractor can run.
- pools & backyards built
- 100+
- views across all channels
- 30M+
- combined audience across 11 channels
- 90K+
- members in his DIY builder community
- 25.8K
The Through-Line
One company.
Two audiences.
Wetscapes is the proof: a family-owned fiberglass pool company in Louisville that builds 100+ backyard transformations and films the work most builders keep hidden.
The personal brand is the bridge: Jonathan documents what actually happens inside the business — the leads, the crews, the numbers — and teaches other contractors through the mastermind, mentorship, and hands-on training.
The systems are the product: the CRM, automations, and AI-assisted operations that run Wetscapes are being packaged so any pool builder can run the same machine.
The Personal Brand
Jonathan Portukalian
Jonathan built Wetscapes from the ground up and filmed the whole thing — the digs, the mistakes, the money, the systems. Today two audiences follow the work: homeowners who want the backyard, and builders who want the business.
The Pool Company
Build a Pool with Wetscapes
Family-owned fiberglass pool builder serving Louisville, KY and Southern Indiana. 3D design included on every project.
Built Inside Wetscapes
Contractor Systems & Business Tools
Everything below was built to run Wetscapes first — lead capture that answers in minutes, missed-call recovery, clean handoffs, one command center instead of scattered tools. Now it's becoming a product other pool builders can run.
Watch
Featured Content
The most-watched builds and the series that shows what pool builders never show you.
Partnerships & Inquiries